ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following is an example of qualitative data?
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Blue is the best selling color for all models in the product line.
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A certain brand’s products are an average of 15% more expensive than comparable products from their direct competitor.
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Sales for the newest product model have amounted to $260, 000 over the last three months.
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Consumers feel that a certain brand is not stylish enough to interest them.
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Explanation:
Detailed explanation-1: -The correct option is a) Income category.
Detailed explanation-2: -Numbers like national identification number, phone number, etc. are however regarded as qualitative data because they are categorical and unique to one individual.
There is 1 question to complete.