ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following is least likely to be disadvantage of secondary market research?
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It is relatively expensive to collect
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It can be rather too general
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It is available to competitors
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It is often out of date quite quickly
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Explanation:
Detailed explanation-1: -The main disadvantage of using secondary data sources is that they may not be relevant, accurate, or up-to-date for your research question, and that they may have biases or limitations that you are not aware of.
Detailed explanation-2: -A disadvantage of using secondary data is that: The data may have been collected with reference to research questions that are not those of the researcher.
Detailed explanation-3: -Primary research usually costs more and often takes longer to conduct than secondary research, but it gives conclusive results.
There is 1 question to complete.