ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
Which of the following is most likely to be a benefit of collecting data via focus groups?
|
|
The data collected is usually quantitative and easy to analyse
|
|
|
Detailed information can be collected about consumer tastes
|
|
|
They are quick and inexpensive to conduct
|
|
|
A large sample size is usually involved making the data fully reliable
|
Explanation:
Detailed explanation-1: -The main purpose of focus group research is to draw upon respondents’ attitudes, feelings, beliefs, experiences and reactions in a way in which would not be feasible using other methods, for example observation, one-to-one interviewing, or questionnaire surveys.
There is 1 question to complete.