ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Magazines
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Newspapers
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Market research reports
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Questionnaires
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Detailed explanation-1: -Some examples of a questionnaire are: Customer Satisfaction Questionnaire: This type of research can be used in any situation where there’s an interaction between a customer and an organization. For example, you might send a customer satisfaction survey after someone eats at your restaurant.
Detailed explanation-2: -Questionnaire are of different types as per Paul: 1)Structured Questionnaire. 2)Unstructured Questionnaire. 3)Open ended Questionnaire. 4)Close ended Questionnaire.
Detailed explanation-3: -Questionnaires can be classified as both, quantitative and qualitative method depending on the nature of questions. Specifically, answers obtained through closed-ended questions (also called restricted questions) with multiple choice answer options are analyzed using quantitative methods.