ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following is most likely to be an example of secondary data?
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Completed questionnaires
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Customer conversation on a website
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Interview tapes
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A bought-in market research report (Euromonitor)
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Explanation:
Detailed explanation-1: -Common examples of secondary research include textbooks, encyclopedias, news articles, review articles, and meta analyses. When conducting secondary research, authors may draw data from published academic papers, government documents, statistical databases, and historical records.
Detailed explanation-2: -In short, secondary research is data and insights that you do not collect yourself. It can include quantitative and qualitative information. There are many types of secondary research sources, such as: Published market studies.
There is 1 question to complete.