ENTREPRENEURSHIP

Detailed explanation-1: -Define the problem and research objectives. The first step in any marketing research study is to define the problem, while taking into account the purpose of the study, the relevant background information, what information is needed, and how it will be used in decision making.

Detailed explanation-2: -The first step in the marketing research process is defining the problem. That may sound like a glass-half-empty pessimist’s approach, but it’s really about finding the solution. Before you start any kind of research-whether it’s marketing-related or not-you must know the problem you are trying to solve.

Detailed explanation-3: -Defining the problem and research objectives is the first step involved in the marketing research process.

Detailed explanation-4: -The recommended core five steps in the marketing research process are: define the problem or opportunity, develop your marketing research plan, collect relevant data and information, analyze data and report findings, and put your research into action.