ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following is the first step in undertaking a marketing research problem?
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define the problem
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solve the problem
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collect problem-specific data
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analyze the situation
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define a sample
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Explanation:
Detailed explanation-1: -The first step in the marketing research process, then, is to establish a SMART objective. This should be a Specific, Measurable, Attainable, Relevant and Timely marketing goal that the organization wishes to achieve: to develop, to grow, to compare, to measure, etc.
Detailed explanation-2: -What Is A Market Research Problem? The market research problem is the reason that the market research process is being conducted. It defines the research objectives, how the study is going to be conducted, and the conclusion that is expected as a result of the market research study.
Detailed explanation-3: -Defining the problem and research objectives is the first step involved in the marketing research process.
There is 1 question to complete.