ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
Which of the following is unlikely to be a drawback of primary research?
|
|
Unrepresentative samples used to generate findings
|
|
|
Respondents may exaggerate their views
|
|
|
Wrong or inappropriate questions may be asked
|
|
|
It may lack specific focus
|
Explanation:
Detailed explanation-1: -The limitation to primary data is the expense and time is spent on gathering data, whereas secondary information may be inaccurate or irrelevant. Due to the obvious procedures associated with carrying out primary research, primary data involve much costs and requires time.
Detailed explanation-2: -Costly. Primary data may be very expensive in preparing and carrying out the research. Time-consuming. Primary data collection requires the development and execution of a research plan. Low Engagement. Inaccurate Data.
There is 1 question to complete.