ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following research methods is appropriate when a business wants to obtain in-depth, qualitative information from a few customers:
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Structured observation
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Personal interview
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Well firstly, one of the main benefits of focus groups is that they offer an in-depth understanding of the participants. This enables researchers to uncover personal attitudes and beliefs that other market research methods can’t replicate-which, in turn, means more insightful results.
Detailed explanation-2: -Secondary data is information that has been collected for a purpose other than your current research project but has some relevance and utility for your research.
There is 1 question to complete.