ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Detailed explanation-1: -Amazon is an example of a market-oriented company. As it has grown and developed, it has consistently added processes and features that clearly address concerns and desires expressed by consumers. For example, many consumers, especially city dwellers, worry about getting packages delivered when they’re not at home.
Detailed explanation-2: -What is Market Orientation? Market Orientation is a marketing concept wherein the company focuses on identifying the customer needs and preferences and, accordingly, designs and sells products and services based on those needs and preferences with the primary objective to earn profits.
Detailed explanation-3: -While product orientation focuses entirely on the product’s quality, market orientation concentrates on the wants and satisfaction of customers.