ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of these methods is an example of primary market research?
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Focus group talking about the product concept
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A google search for relevant newspaper artlicle
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A government report on the target market
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Mintel report on the target market
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Explanation:
Detailed explanation-1: -The most common primary market research methods are interviews, surveys, focus groups and observations.
Detailed explanation-2: -The five primary research methods are questionnaires, focus groups, interviews, observation, and field research.
Detailed explanation-3: -One of the primary groups of focus in market research is consumers. Gathering information about consumer attitudes and behavior will help marketers understand how to target and position their products. Another group of focus includes customers who have previously purchased one of the business’s products.
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