ENTREPRENEURSHIP

Detailed explanation-1: -The focus group technique is one example of a qualitative research methodology used to explore the opinions, knowledge, perceptions, and concerns of individuals in regard to a particular topic. The focus group typically involves six to ten individuals who have some knowledge of or experience with the topic.

Detailed explanation-2: -Rather than using large numbers of questionnaires, a focus group works with a small number of participants for in-depth research. For example, you might use a professional market researcher to investigate how customers feel about your brand.