ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
Which option is not a potential limitation of surveys as a method of market research?
|
|
Only generates quantitative data
|
|
|
Too many closed questions
|
|
|
Use of too much technical jargon
|
|
|
Biased questions
|
Explanation:
Detailed explanation-1: -Limitations of customer survey data include variation in customer interpretation of their experiences, reliability of survey results, and validity of survey results. Reliability measures how reproducible the survey data is, and validity focuses on whether or not a survey measures what needs to be measured.
Detailed explanation-2: -Inability to Connect With People From Remote Areas. High Chances of Survey Fraud. Sampling Issues. Response Bias. Survey Fatigue. Increase in Errors. A Large Number of Unanswered Questions. Difficult to Interpret the Sentiments Behind the Answers. 27-Oct-2021
There is 1 question to complete.