ENTREPRENEURSHIP

ENTREPRENEURIAL OPPORTUNITIES

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which sampling method involves selecting individuals in such a way that everyone in the total population has an equal chance of being chosen?
A
random
B
snowballing
C
quota
D
stratified
Explanation: 

Detailed explanation-1: -Simple random sampling. In simple random sampling (SRS), each sampling unit of a population has an equal chance of being included in the sample. Consequently, each possible sample also has an equal chance of being selected.

Detailed explanation-2: -"Snowball” sampling: in this case, the researcher selects an initial group of individuals. Then, these participants indicate other potential members with similar characteristics to take part in the study.

Detailed explanation-3: -Simple random sampling is a type of probability sampling in which the researcher randomly selects a subset of participants from a population. Each member of the population has an equal chance of being selected.

Detailed explanation-4: -Simple random sample: Every member and set of members has an equal chance of being included in the sample. Technology, random number generators, or some other sort of chance process is needed to get a simple random sample.

There is 1 question to complete.