ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which term describes marketing activities that attempt to discover the preferences, opinions and beliefs of existing and potential customers?
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Product positioning
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Sales forecasting
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Market research
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Market analysis
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Explanation:
Detailed explanation-1: -Market segmentation is a process companies use to break their potential customers into different sections. This allows the company to allocate the appropriate resource to each individual segment which allows for more accurate targeting across a variety of marketing campaigns.
Detailed explanation-2: -Communicating is a broad term in marketing that means describing the offering and its value to your potential and current customers, as well as learning from customers what it is they want and like.
There is 1 question to complete.