ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
Which term is used by researchers to describe all the potential customers of a particular market?
|
|
Sample
|
|
|
Cluster
|
|
|
Population
|
|
|
Panels
|
Explanation:
Detailed explanation-1: -Demographic: These are the main characteristics that define your target market. Everyone can be identified as belonging to a specific age group, income level, gender, occupation, and education level.
Detailed explanation-2: -Customer research, also known as consumer research, helps you better market to your customers, increasing retention. The four major types of customer research are primary, secondary, quantitative and qualitative.
Detailed explanation-3: -Exploratory research It is most commonly used for further defining company issues, areas for potential growth, alternative courses of action, and prioritizing areas that require statistical research.
There is 1 question to complete.