ENTREPRENEURIAL PLANNING
BUSINESS PLAN DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A positioning statement is a complete description of the target market and marketing mix the company will use.
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true
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false
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Product positioning helps to define all seven elements in the Marketing Mix: Product, Price, Promotion, Place, People, Physical Evidence, and Process. Let’s examine what each element entails: Product: For customers, the most important aspect of the product is how it benefits them.
Detailed explanation-2: -Targeting a market is the larger process of marketing to a target consumer–it includes both the research of market segmentation and the practice of brand positioning. Positioning involves only the various strategies and projects that the company initiates to communicate a brand to the target market.
There is 1 question to complete.