ENTREPRENEURIAL PLANNING
BUSINESS PLAN DEVELOPMENT
Question
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A target market is a group of ____ that the ____ has decided to aim its marketing efforts and ultimately its merchandise towards.
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Companies, Business
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Companies, Research
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Customer, Business
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Business, Customer
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Explanation:
Detailed explanation-1: -A target market, also known as serviceable obtainable market (SOM), is a group of customers within a business’s serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service.
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