ENTREPRENEURIAL PLANNING
BUSINESS PLAN DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Developing a marketing plan encourages the business to
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make changes in the products offered for sale
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put marketers in charge of important business decisions
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coordinate marketing efforts with other business activities
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all of the above
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Explanation:
Detailed explanation-1: -A marketing strategy specifies the way marketing activities are planned and coordinated to achieve an organization’s goals. Products that consumers believe are similar but have significant price differences are price based goods.
Detailed explanation-2: -The marketing planning process starts by defining the company’s business environment and competitive positioning. From there, it moves on to identifying what is needed in terms of market research, target markets, and marketing objectives.
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