ENTREPRENEURIAL PLANNING
BUSINESS PLAN DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Each target market requires a unique marketing mix that responds to the differences among the target markets.
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true
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false
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -A positioning statement is a specific description of the unique qualities of the marketing mix that make it different from the competition and satisfying to the target market. The final section of the marketing plan identifies actions needed to accomplish and evaluate the marketing strategy.
Detailed explanation-2: -Which of the following statements is true of a target market? The target market refers to those consumers to whom a company wishes to appeal.
There is 1 question to complete.