ENTREPRENEURIAL PLANNING
BUSINESS PLAN DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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If more than one market is identified as a target market, each market must be offered the identical marketing mix.
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true
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false
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -The given statement is True. The marketing mix includes various aspects needed in the marketing strategy to stand out different in the market. It is the most visible aspect of the marketing strategy, containing product, pricing, location, and promotion.
Detailed explanation-2: -This approach is called “target marketing” to distinguish it from “mass marketing.” Target marketing says that a marketing mix is tailored to fit some specific target customers. In contrast, mass marketing-the typical production-oriented approach-vaguely aims at “everyone” with the same marketing mix.
There is 1 question to complete.