ENTREPRENEURIAL PLANNING
BUSINESS PLAN DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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is the second introductory element,
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should capture the interest of the readers
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includes the name, address, and phone number of your company
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is rarely read by lenders or investors
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Detailed explanation-1: -While an executive summary should be informative in nature, it should also capture the audience’s attention immediately so that they are motivated to read the remainder of the document.
Detailed explanation-2: -Executive summaries provide a brief summary of a larger document and are meant to persuade decision makers to read the larger work. The executive summary is typically the first document of the body of a report or proposal, and it should function independently of the larger document.
Detailed explanation-3: -Place the executive summary on its own page(s). The first paragraph should immediately capture the reader’s attention, whether it’s a story, surprising fact, or insightful quote. Experts recommend using bullet-points (when possible) to present your ideas and keep it concise.