ENTREPRENEURIAL PLANNING
BUSINESS PLAN DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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When customers see few differences between products, they are more likely to choose a product based on
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quality
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brand namen
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price
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convenience
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Explanation:
Detailed explanation-1: -The four major criteria that customers use to distinguish competing products are: price, quality, convenience andprestige. In consumer transactions, price and quality tend to be the dominant factors.
Detailed explanation-2: -For price-based shopping goods, consumers judge product attributes to be similar and look around for the least expensive item/store.
Detailed explanation-3: -Product: Goods and services (creating offerings). Promotion: Communication. Place: Getting the product to a point at which the customer can purchase it (delivering). Price: The monetary amount charged for the product (exchanging).
There is 1 question to complete.