ENTREPRENEURIAL PLANNING
BUSINESS PLAN DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of these is not a behavioral segmentation factor?
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consumer’s previous experience with product
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age, income, and education level of consumer
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whether the decision is rational or emotional
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amount of time the consumer takes to gather and evaluate produt information
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Explanation:
Detailed explanation-1: -Demographic, psychographic, geographic, and behavioral are the four pillars of market segmentation, but consider using these four extra types to enhance your marketing efforts.
Detailed explanation-2: -What is Behavioral Segmentation? Behavioral segmentation is the process of sorting and grouping customers based on the behaviors they exhibit. These behaviors include the types of products and content they consume, and the cadence of their interactions with an app, website, or business.
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