..... are SBUs with a low share of slow-growth markets-they may generate enough cash to sustain themselves, but they do not hold the promise of ever becoming real winners for the firm.

MARKETING PLAN DEVELOPMENT

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

____ are SBUs with a low share of slow-growth markets-they may generate enough cash to sustain themselves, but they do not hold the promise of ever becoming real winners for the firm.

A	Dogs
B	Cash cows
C	Stars
D	Question marks
E	Problem children

Explanation:

Detailed explanation-1: -What are dogs? Dogs are SBU’s with low shares of slow-growth markets. Although they may generate enough cash to sustain themselves, they do not hold the promise of ever becoming real winners for the organization.

Detailed explanation-2: -There are four types of SBUs on the matrix, which are cash cows, stars, question marks, and dogs. Cash cows are the business units with high market share in low-growth markets.

Detailed explanation-3: -SBUs are classified as stars, cash cows, question marks, or dogs. Stars-Stars are high growth, high-share businesses or products. They often need heavy investments to finance their rapid growth.

Detailed explanation-4: -Description: A strategic business unit or SBU operates as an independent entity, but it has to report directly to the headquarters of the organisation about the status of its operation. It operates independently and is focused on a target market.

There is 1 question to complete.

ENTREPRENEURSHIP

ENTREPRENEURIAL PLANNING

MARKETING PLAN DEVELOPMENT