ENTREPRENEURIAL PLANNING
MARKETING PLAN DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A demographically diverse group of people assembled to participate in a guided discussion about a particular product or service before it is launched.
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Skewing
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Unscientific Responses
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Spurious
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Focus Group
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Explanation:
Detailed explanation-1: -A focus group is typically 7-10 people who are unfamiliar with each other. These participants are selected because they have certain characteristics in common that relate to the topic of the focus group.
Detailed explanation-2: -This data they collect is called primary data. Another type of data that may help researchers is the data that has already been gathered by someone else. This is called secondary data.
Detailed explanation-3: -The marketing research process is comprised of six steps: 1: problem definition, 2: development of an approach to the problem, 3: research design formulation, 4: field work or data collection, 5: data preparation and analysis and, 6: report preparation and presentation.
There is 1 question to complete.