ENTREPRENEURIAL PLANNING
MARKETING PLAN DEVELOPMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Mass marketing
|
|
|
Psychographics
|
|
|
Customer profile
|
|
|
Demographics
|
Detailed explanation-1: -psychographics. Explanation: When an organization decides to classify consumers based on their attitude, nature, interest, and lifestyle, it is using the psychographic consumer segmentation technique. This technique allows an organization to provide different products to the consumers according to their preferences.
Detailed explanation-2: -Psychographic segmentation is the research methodology used for studying consumers and dividing them into groups using psychological characteristics including personality, lifestyle, social status, activities, interests, opinions, and attitudes.
Detailed explanation-3: -There are five psychographic segmentation variables on the basis of which homogeneous segments can be prepared for proper research – Personality, Lifestyle, Social Status, AIO (Activities, Interests, Opinions), and Attitudes.