ENTREPRENEURIAL PLANNING
MARKETING PLAN DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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a marketing strategy used to appeal to a large, general group of consumers
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Niche market
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Psychographics
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Mass marketing
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Marketing mix
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Explanation:
Detailed explanation-1: -Mass marketing is the process of appealing to an entire market rather than one targeted group. The marketing technique uses mass distribution and mass media to reach the widest audience possible. Mass marketing aims to advertise to the highest number of potential customers.
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