ENTREPRENEURIAL PLANNING
MARKETING PLAN DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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True
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False
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Either A or B
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None of the above
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Detailed explanation-1: -After the marketing strategy is developed, it is time to determine specific marketing objectives. involves how the product or service will be made available to customers. specific and relevant, timely and measurable, and attainable. focuses on solving a specific problem.
Detailed explanation-2: -Marketing objectives are measurable goals that outline what the end results of your marketing strategy should be. Their main purpose is to guide your marketing efforts toward set milestones. The most effective objectives should also align with your business plan and complement your overarching business goals.
Detailed explanation-3: -A marketing plan is the written document that helps marketers execute the marketing strategy with tactical activities. The components and elements included in a marketing plan often include: Business components like a mission statement, business summary, branding, and SWOT analysis.