ENTREPRENEURIAL PLANNING
MARKETING PLAN DEVELOPMENT
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Question
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Analysis. Efforts to determine market size and trends, customer preferences and needs, product features and costs, pricing and promotion.
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Skewing
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Bias
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Marketing
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Advertising
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Explanation:
Detailed explanation-1: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.
Detailed explanation-2: -Use the market size calculation formula (number of target users x purchases expected in a given period of time = market size or volume) to better understand your target market potential.
Detailed explanation-3: -Seeing the business horizon. Define your subsegment of the market. Conduct top-down market sizing. Follow with bottom-up analysis. Look at the competition. Assess the static market size. 07-Mar-2016
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