ENTREPRENEURIAL PLANNING
MARKETING PLAN DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Advertising
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Proprietary Results
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Focus Group
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Intervention Bias
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Detailed explanation-1: -Advertising creativity is the ability to develop fresh, unique as well as appropriate ideas which can be utilised as solutions to communication problems. To be appropriate as well as effective, a creative idea must be pertinent to the target audience.
Detailed explanation-2: -The creative message strategy comprises various elements that are specified in a document referred to as the creative brief. The creative brief is a plan for the tactical execution of the brand message. In this chapter, message strategy will be examined.
Detailed explanation-3: -What is creativity in marketing? Implementing creativity in marketing is the process of incorporating creative concepts and ideas into your marketing strategies with the goal of selling a product or service. Typically, the objectives and goals of creative marketing are the same as traditional forms of marketing.