ENTREPRENEURSHIP

Detailed explanation-1: -Psychographic segmentation is the research methodology used for studying consumers and dividing them into groups using psychological characteristics including personality, lifestyle, social status, activities, interests, opinions, and attitudes.

Detailed explanation-2: -Psychographic segmentation is used by marketers to group people by their values, attitudes, personality, and lifestyle. The marketing mix refers to a group of segments the company wishes to appeal to, design products for, and tailor its marketing activities toward.

Detailed explanation-3: -Psychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires, goals, interests, and lifestyle choices.