ENTREPRENEURIAL PLANNING
MARKETING PLAN DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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means being the leader in the marketplace
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is information gathered about competitors
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is acquired by earning a college degree
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involves consumer knowledge about goods and services
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Detailed explanation-1: -This form of marketing intelligence involves collecting data from competitors in order to distill insights that can be used to more effectively develop business strategies.
Detailed explanation-2: -Gathering Information Competitive intelligence can be gathered by going through business ads or visiting the competitor’s website. A company can learn which business practices consumers like best by searching through business reviews. None of these information-gathering techniques carry direct financial costs.
Detailed explanation-3: -Competitive intelligence, sometimes referred to as corporate intelligence, refers to the ability to gather, analyze, and use information collected on competitors, customers, and other market factors that contribute to a business’s competitive advantage.