ENTREPRENEURIAL PLANNING
MARKETING PLAN DEVELOPMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
True
|
|
|
False
|
|
|
Either A or B
|
|
|
None of the above
|
Detailed explanation-1: -Marketing plans are used to obtain funding from outside investors only. False; marketing plans can also be used to obtain funding from within the organization, such as a portion from the yearly budget.
Detailed explanation-2: -True or false: The marketing plan allows managers to enhance all operations of an organization. Reason: This is true. The marketing plan has a profound effect on an organization’s marketing communications.
Detailed explanation-3: -The CMO of a business unit is likely to be responsible for the creation of its marketing plan. However, the CMO is generally assisted by marketing professionals and other staff members, who often work on marketing planning teams as needed. Marketing analysts, however, are permanent members of the CMO’s staff.