ENTREPRENEURIAL PLANNING
MARKETING PLAN DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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True
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False
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Either A or B
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None of the above
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Detailed explanation-1: -Strengths and weaknesses are generally identified by looking at the past and current conditions of a business. Once a marketing plan has been written, it should never be changed. Business objectives should be reviewed yearly to evaluate their progress.
Detailed explanation-2: -An organizational chart is a diagram that visually conveys a company’s internal structure by detailing the roles, responsibilities, and relationships between individuals within an entity.
Detailed explanation-3: -Put simply, brand awareness is the measure of how memorable and recognizable a brand is to its target audience.
Detailed explanation-4: -Answer: E. Explanation: A sustainable competitive advantage is something a firm can persistently do better than its competitors. Supply chain efficiency, brand name, customer satisfaction, and patented technology are all potentially sources of sustainable competitive advantages.