The Boston Consulting Group (BCG) uses ..... to quantify performance measures and growth targets to analyze its clients SBUs as though they were a collection of separate investments.

MARKETING PLAN DEVELOPMENT

Please wait while the activity loads.
If this activity does not load, try refreshing your browser. Also, this page requires javascript. Please visit using a browser with javascript enabled.

If loading fails, click here to try again

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

The Boston Consulting Group (BCG) uses ____ to quantify performance measures and growth targets to analyze its clients’ SBUs as though they were a collection of separate investments.

A	Business portfolio analysis
B	Target marketing
C	Marketing strategic planning
D	Market segmentation
E	Stock segmentation

Explanation:

Detailed explanation-1: -The Boston Matrix describes the impact of market share and market growth on businesses by using four categories: dogs, cash cows, question marks (or problem children) and stars.

There is 1 question to complete.

ENTREPRENEURSHIP

ENTREPRENEURIAL PLANNING

MARKETING PLAN DEVELOPMENT