ENTREPRENEURIAL PLANNING
MARKETING PLAN DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The group of people most likely to become customers and that is identified for a specific marketing program is the
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Target Market
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Group
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Customer Profile
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Market Group
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Explanation:
Detailed explanation-1: -Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types. Here are several more methods you may want to look into.
Detailed explanation-2: -People based marketing takes a more personal approach to marketing, allowing brands to customize messaging and deliver campaigns at optimal times. The key to people based marketing is to focus on each consumer as a unique target, instead of segmenting them into broad audience groups.
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