ENTREPRENEURIAL PLANNING
MARKETING PLAN DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The strategy of using very popular movie stars to act in a TV series usually backfires both for the performer and for the television program.
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True
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False
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -The internal factors are strengths and weaknesses; the external factors are opportunities and threats.
Detailed explanation-2: -promotion strategy in its marketing mix. Decisions about advertising, publicity, and product placement are all part of a firm’s: Measurable characteristics.
Detailed explanation-3: -An objective to “increase profits” is a good example of a specific and measurable SMART objective. An implementation plan is an in-depth look at the current conditions of a business, the competition, and the target customer.
There is 1 question to complete.