ENTREPRENEURIAL PLANNING
MARKETING PLAN DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What is dividing the entire market into smaller groups who share similar characteristics?
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target market
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Market Segmentation
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marketing
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product mix
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Explanation:
Detailed explanation-1: -Market segmentation is a process that consists of sectioning the target market into smaller groups that share similar characteristics, such as age, income, personality traits, behavior, interests, needs, or location.
Detailed explanation-2: -Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types. Here are several more methods you may want to look into.
Detailed explanation-3: -Demographic. Psychographic. Geographic. Behavioral. 06-Dec-2022
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