ENTREPRENEURIAL PLANNING
MARKETING PLAN DEVELOPMENT
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What is exchanged for the product or what customers are willing to pay
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Price
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Dollar
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Coupon
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Rebate
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Explanation:
Detailed explanation-1: -a use value (or utility); an exchange value, which is the proportion at which a commodity can be exchanged for other entities; a price (an actual selling price, or an imputed ideal price).
Detailed explanation-2: -In marketing, the act of obtaining a desired object from someone by offering something of value in return is called the exchange process. The exchange involves: the customer (or buyer): a person or organization with a want or need who is willing to give money or some other personal resource to address this need.
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