ENTREPRENEURSHIP

ENTREPRENEURIAL PLANNING

MARKETING PLAN DEVELOPMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
What is international marketing?
A
Marketing to international customers
B
Marketing in multiple countries
C
Marketing products made in different countries
D
Marketing products from a single country
Explanation: 

Detailed explanation-1: -International marketing is the marketing of products or services outside of your brand’s domestic audience. Think of it as a type of international trade. By expanding into foreign territories, brands are able to increase their brand awareness, develop a global audience, and of course, grow their business.

Detailed explanation-2: -Multinational marketing treats all countries as the world market without designating a particular country as domestic or foreign. As such, a company engaging in multinational marketing is a corporate citizen of the world, whereas international marketing implies the presence of a home base.

Detailed explanation-3: -International marketing refers to any marketing activity that occurs across borders. Types of international marketing include export, licensing, franchising, joint venture, and foreign direct investment. Global marketing aims to satisfy the needs of global customers.

Detailed explanation-4: -“International marketing is the multinational process of planning and executing the Conception, Pricing Promotion and distribution of ideas, goods and services to create exchanges that satisfy the individual and organizational objectives.

There is 1 question to complete.