ENTREPRENEURSHIP

ENTREPRENEURIAL PLANNING

MARKETING PLAN DEVELOPMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
What is the role of culture in international marketing?
A
It has no effect on marketing strategy
B
It can influence product design
C
It only affects promotional activities
D
It is irrelevant to international marketing
Explanation: 

Detailed explanation-1: -Culture has a great impact on international marketing. A marketer must have to study about the local culture in-depth before offering a product to them. Because of every marketing promotion has done to promote the product i.e. communicating product feature to the customers and influence customers to buy it.

Detailed explanation-2: -The Role of Culture in Shaping Design Culture shapes the way we see the world and the way we understand it. It informs our beliefs, values, and attitudes, and it also shapes our visual preferences. In design, culture plays a critical role in determining the colors, shapes, patterns, and overall aesthetic of a design.

Detailed explanation-3: -Culture has a huge impact on the marketing strategies of a product. As culture affects a consumers’ lifestyle, so brands do focus on the cultural values of their consumer in order to make them believe that they really know their consumer well. The importance of culture in the world of marketing is huge.

Detailed explanation-4: -These factors include cultural and social influences, legal issues, demographics, and political conditions, as well as changes in the natural environment and technology. Some major organizations involved in this level of international marketing are the UNO, World Bank, and the WTO.

There is 1 question to complete.