ENTREPRENEURIAL PLANNING
MARKETING PLAN DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What is the role of geography in international marketing?
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It determines the size of the market
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It affects the cultural norms of the market
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It impacts the distribution channels available
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It has no effect on international marketing
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Explanation:
Detailed explanation-1: -The first way that geographical location affects the type of distribution channel to be selected is proximity to the market. How close or far the distribution channel is to the consumer market will determine if the supplier will select the distribution channel to deliver their products or services.
Detailed explanation-2: -Since people in different locations are bound to display different characteristics and have various wants and needs, geographic location is an integral factor in determining market positioning and product sales. This is something you should take into consideration when creating your marketing strategy.
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