ENTREPRENEURSHIP

ENTREPRENEURIAL PLANNING

MARKETING PLAN DEVELOPMENT

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

Which of the following is a challenge of international marketing?

A	Increased market knowledge
B	Different cultural norms
C	Familiarity with local laws
D	Fewer competitors

Explanation:

Detailed explanation-1: -A number of cultural differences can cause marketers problems in attempting to market their products overseas. These include: (a) language, (b) color, (c) customs and taboos, (d) values, (e) aesthetics, (f) time, (g) business norms, (h) religion, and (i) social structures.

Detailed explanation-2: -The elements comprises of language, , religion, values & attitudes, education, social organizations, law &politics, Material culture and aesthetics. This elements are essential ingredients that affects the international marketing managers thinking.

Detailed explanation-3: -Global vs local teams. The bigger the brand, the more links in the chain. Reaching local customers. Measure, report and improve. Handle creative development. Understand customer wants and needs. Digital and social performance. Use of technology.

There is 1 question to complete.