ENTREPRENEURIAL PLANNING
OPERATIONS PLANNING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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producing a one-off item specially designed for the customer
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producing items to meet individual customer requirements at mass-production levels
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producing a limited number of identical products
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producing items in a continually moving process.
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Detailed explanation-1: -Mass customization is a marketing and manufacturing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production. Other names for mass customization include made-to-order or built-to-order.
Detailed explanation-2: -Mass customization is a business strategy that focuses on customers and recognizes the need to provide outstanding products while using new programs and procedures. The strategy makes it possible to design a product that reflects the actual choice of an individual customer through a flexible process.
Detailed explanation-3: -Mass customization refers to a business process of providing customized goods and services that best meet individual customer’s needs. It reaps the benefits of flexibility, integration, and personalization to produce custom-made products with low unit costs at near mass production efficiency.