ENTREPRENEURSHIP

Detailed explanation-1: -Psychographic segmentation is the research methodology used for studying consumers and dividing them into groups using psychological characteristics including personality, lifestyle, social status, activities, interests, opinions, and attitudes.

Detailed explanation-2: -Top brands like Apple, utilize psychographic segmentation to create a brand personality that fits into the perception of their users. With psychographic data, Apple can communicate luxury, minimalism, and class to its target audience and also create marketing strategies for the different psychographic segments.

Detailed explanation-3: -Definition: Customer lifestyle segmentation is a practice which involves dividing the information of each and every customer into small sub-groups. These sub-groups are made from the data pertaining to each and every customer. These groups are created to draw inferences about customer choices, likes or dislikes.