ENTREPRENEURSHIP AND THE GLOBAL ECONOMY
CULTURAL DIFFERENCES AND ENTREPRENEURSHIP
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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foreign management companies
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joint venturing
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foreign licensing
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international franchising
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Detailed explanation-1: -Domino’s and McDonalds are both fast food companies which rely on franchising to expand, i.e., granting the right to a person or company to run additional restaurant(s) under the franchisor’s name and business model in exchange for an agreed upon franchising fee. The answer is: D) international franchising.
Detailed explanation-2: -As the largest pizza company in the world, Domino’s is in more than 90 international markets and we’re still growing!
Detailed explanation-3: -Franchising is the process of providing a license privilege to the franchisee to use the parent company’s trademark in return for royalty payment. Some prominent examples of franchise businesses are restaurant chains like Pizza Hut, Dominos, McDonald’s, Starbucks etc.
Detailed explanation-4: -Domino’s, which was started in the 1960s, expanded in international markets mainly through its master franchise model. Under this model, the franchisees were provided with exclusive rights to operate stores, or to sub-franchise them in a particular area.
Detailed explanation-5: -Jubilant FoodWorks Limited is the Master Franchisee of Domino’s Pizza in India, Bangladesh, Sri Lanka and Nepal with sole and exclusive rights to own and operate Domino’s Pizza restaurants in these territories.