ENTREPRENEURSHIP AND THE GLOBAL ECONOMY
CULTURAL DIFFERENCES AND ENTREPRENEURSHIP
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Question
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Tish Cirovolo realized that there were no guitars on the market made specifically for women. As a result, she started Daisy Rock Guitars, a company that makes guitars just for women. Daisy Rock Guitars are stylish and come in feminine colors, and incorporate design features that accommodate a woman’s smaller hand and build. The best way to describe how Cirovolo’s business idea was recognized is ____
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brainstorming
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talking to consumers
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reading industry reports
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observing trends
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finding a gap in the marketplace
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Explanation:
There is 1 question to complete.