ENTREPRENEURSHIP

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ENTREPRENEURSHIP AND THE GLOBAL ECONOMY

EXPORTING AND IMPORTING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Does not involve tailoring the product, the price, or the promotional material to suit the requirements of global markets-only marketing mix element that differs is the “place” (country) where the product is sold
A
Export selling
B
Export marketing
C
Export broker
D
Export Merchants
Explanation: 

Detailed explanation-1: -If a company makes no changes to the product or the promotional message in foreign markets, it is using a Global Standardization strategy.

Detailed explanation-2: -"Export selling” involves tailoring various elements of the marketing mix to global market requirements. Research has shown that exporting is essentially a developmental process that can be divided into several stages.

Detailed explanation-3: -The elements of global marketing, sometimes referred to as the marketing mix, include product, price, place, and promotion. The goods and services a company offers. The amount customers pay for the product or service.

Detailed explanation-4: -What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion. They are an example of a “marketing mix, ‘’ or the combined tools and methodologies used by marketers to achieve their marketing objectives.

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