ENTREPRENEURSHIP AND THE GLOBAL ECONOMY
EXPORTING AND IMPORTING
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
an understanding of the target market environment
|
|
|
the use of marketing research
|
|
|
reaching retail customers
|
|
|
decisions concerning product design
|
|
|
identification of market potential
|
Detailed explanation-1: -Export marketing is a systematic process of developing and distributing goods and services in overseas markets. The export marketing manager needs to undertake various marketing activities, such as marketing research, product design, branding, packaging, pricing, promotion etc.
Detailed explanation-2: -Your export plan should contain the following: purpose of the export plan. organizational goals and objectives. international market goals. short-and medium-term objectives for exporting.
Detailed explanation-3: -Foreign Country Selection. The first and most obvious step in building an export marketing plan is selection of a country. Natural Conditions Research (Optional) Socioeconomic Research. Competitor Landscape.